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Establishing a statistics package for your website would provide valuable information such as:

  • How many visitors the Web site is getting
  • Where they are coming from
  • What pages they are interested in
  • What technology they are accessing the website with
  • How people are finding the website
  • What keywords are being used to find you
  • Who is referring your website to users...........and much more

This information can the be used to develop the website more effectively for the required marketplace. The good news is there are a number of free packages available to provide this information some of  which are listed below:

 

All of these packages could be easily integrated into your website but there would be a requirement, in some cases, to access the code on the page.  If you don't have access to edit your website it would be recommended to contact your webs developer who would be able to carry this out for you.